SAP and RIM team to bring native CRM to BlackBerry
Posted by crmQ on December 26, 2008
SAP AG and Research in Motion Ltd. (RIM) today revealed a partnership to run SAP’s CRM application natively on the BlackBerry and eventually to bring the full SAP suite to the device.
“In 2004, RIM and SAP announced a strategic partnership around SAP CRM where a sales professional could access CRM by using the BlackBerry device as a browser,” said Bill McDermott, president and CEO, SAP Americas and Asia Pacific/Japan. “Today’s a different day, a very different solution. Today we’re talking about CRM natively integrated into the BlackBerry device itself.”
For example, with the new partnership, mobile sales professionals can have leads and opportunities pushed to their BlackBerrys directly from SAP CRM. Similarly, when a mobile user clicks on a contact, the BlackBerry can access up-to-date service or sales orders.
Source – http://searchcrm.techtarget.com
